CHOICE HOTELS INTERNATIONAL, INC.
GLOBAL PRIVACY & SECURITY POLICY
Choice Hotels International, Inc. and its subsidiaries (“Choice”, “we” or “us”) are committed to providing you with an efficient and customized Internet experience. We are also committed to protecting your privacy and ensuring your Internet experience is secure. That is why we want you to be informed about your privacy choices when you visit our website. This online Privacy and Security Policy describes the information we collect through our websites, how we use that information, and how we protect your personally identifiable information.
Some countries also require notice about other means of collecting personal information. This policy also sets forth our practices for obtaining personal information from other sources, such as written or verbal communications or information collected at a hotel.
Hotels franchised under Choice’s brand (“Franchised Hotels”) are independently owned and operated. Your personal information collected or maintained directly by the Franchised Hotels is not subject to this policy, unless such information has been shared with us. If you book a reservation directly with a hotel and that hotel utilizes our proprietary property management system, your personal information related to that reservation will be transmitted to and processed by Choice.
By submitting your personal information to us, you agree to the transfer and processing of your personal information outside the European Economic Area in accordance with the terms of this Policy.
What Is Your Compliance With Safe Harbor?
Choice complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Choice has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
In compliance with the US-EU and US-Swiss Safe Harbor Principles, Choice commits to resolve complaints about your privacy and our collection or use of your personal information. For European Union or Swiss citizens with inquiries or complaints regarding this privacy statement, please first contact us at:
Choice Hotels International
Attention: Privacy Officer
6811 E. Mayo Blvd., Suite 100
Phoenix, Arizona 85054
Choice has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Choice, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
What information do we collect?
We collect information from you that allows us to provide services and content that are customized to your needs. You are anonymous on this site until you provide us with this information, unless you:
access this site from a link in an e-mail we sent you; orare a Choice Privileges® member or have created a profile and you either login to your account or choose to be remembered via cookies, including on a web-enabled mobile device.
When you use our reservation system, call our toll-free reservation telephone number, become a Choice Privileges member, create an online profile, or purchase a gift card, we collect personally identifiable information that you supply, such as your name, address, telephone number, e-mail address, room preference, credit card details and Choice Privileges number. We may also ask for additional information such as an association number (e.g., AAA), corporate account number, or group number.
If you choose to earn airline miles or other third-party loyalty program points from your stay at a Franchised Hotel, we will ask you to provide us your membership number for such loyalty program.
Choice may occasionally conduct sweepstakes and contests that offer you the opportunity to win prizes. As part of entering a sweepstakes, certain personally identifiable information such as name, mailing address, e-mail address and Choice Privileges number may be required.
Children’s Privacy: Our websites are not intended for children and we do not knowingly solicit or collect personal information for persons under the age of 18.
How do we use the information we collect?
We do not sell, trade, rent, or release your personal information to anyone outside our company, contractors, affiliates or Franchised Hotels, other than in compliance with this privacy and security policy. We and our affiliates use the personal information you provide voluntarily to administer our business activities, provide customer service, contact you concerning your stay with a Franchised Hotel, and make other products and services available to you. We share your information with our Franchised Hotels, credit card issuers, and other companies where necessary to complete your transaction. We may also use your information to send you promotional communications by mail or e-mail, or share your information with our business partners.
We maintain a centralized reservations system that retains your personally identifiable information when you make a reservation for a Franchised Hotel via our worldwide accessible websites, our call centers, the Franchised Hotels, and third-party travel agents and travel websites that connect to our reservation system. The personal information collected in the reservation system is needed to secure and process your reservation. Some of your personally identifiable information (including credit card number) will be processed in the United States to complete your transaction and to facilitate the making of future reservations. Only that personal information which is reasonably required to facilitate your reservations is collected and shared between Choice and the Franchised Hotels.
We will use your email address to send a confirmation and, if necessary, might use the other information to contact you regarding your reservation. We will also use your email address to:
send you a pre-arrival message summarizing your confirmation details and providing other information about the area and the Franchised Hotel;notify you about special offers and promotions; andsend you periodic satisfaction or market research surveys.
Marketing, Sweepstakes & Contests
We may use your personal information to send you via e-mail, telephone or postal mail promotions, surveys, third party offers, sweepstakes and contests.
Choice Privileges Members
If you are a Choice Privileges member, we will use your personal information to perform certain administrative tasks necessary for the administration and operation of the program such as: (1) allowing you to earn points for staying at various Franchised Hotels; and (2) allow Franchised Hotels to be aware of the Choice Privileges points earned by members so that such hotels can award and redeem points.
Thank you for visiting our site, and for taking the time to read this policy. If you have any questions about this policy, please e-mail us at Privacy@choicehotels.com or write to us at Choice Hotels International, Attention: Privacy Officer, 6811 E. Mayo Blvd., Suite 100, Phoenix, Arizona 85054.
How do we share your personal information with third parties?
- Booking.com: We have teamed up with Booking.com B.V., located at Herengracht 597, 1017 CE Amsterdam, The Netherlands (www.booking.com) (hereafter Booking.com) to offer you our online reservation services. While we provide the content to this website and you make a reservation directly with us, the reservations are processed through Booking.com. The information you enter into this website will therefore also be shared with Booking.com and its affiliates. This may include personal information such as your name, your contact details, your payment details, the names of guests traveling with you, and any preferences you specified when making a booking. To find out more about the Booking.com corporate family, visit About Booking.com.
- BookingSuite: Your personal information may be shared with BookingSuite B.V. located at Herengracht 597, 1017 CE Amsterdam, the Netherlands (suite.booking.com), the company which operates this website. BookingSuite will provide your personal information to Booking.com for the purposes described above.